Project Description

North Carolina Department of Health and Human Services

Evergreen (no expiration date)

Program Description:

The North Carolina Department of Health and Human Services (NCDHHS) would appreciate your support in airing its new video public service announcements (PSAs). The PSAs were produced as part of a public awareness campaign to urge North Carolinians to get the COVID-19 vaccine now that everyone 16 and older is eligible.

There are three (3) PSAs available in :30 and :60 lengths. One of the PSAs features former NASCAR Driver Richard Petty, who is shown getting his vaccine shot. The other PSAs feature community leaders, first responders and essential workers speaking about the importance of getting vaccinated to stop the spread of COVID. The PSAs end with the slogan: “You have a spot. Take your shot.” Viewers are directed to www.YourSpotYourshot.nc.gov for more information.

Campaign Mission: