TV PSA – U.S. Food and Drug Administration (FDA)
Health Playbook – Sunscreen Protection Campaign
The PSAs are available for use until September 30, 2027 as 30 and 60-second spots.
Program Description: Not all sunscreens are created equal. The information included in these new PSAs from the FDA will help consumers decide how to buy and use sunscreen, and allow them to more effectively protect themselves and their families from sun damage. Consumers should use broad spectrum sunscreens with a Sun Protection Factor (SPF) of 15 or higher to protect against harmful ultraviolet A and B rays.
As the latest installment in the FDA Health Playbook series, the PSAs feature NFL Hall of Fame Defensive Back Darrell Green, who participates in the “Don’t Get Burned” sunscreen challenge with 2018 NCAA Lacrosse Champion Kristen Gaudian and George Mason University Basketball Forward Josh Oduro. The PSAs remind viewers that broad spectrum sunscreen is a “winning play” every time and encourage viewers to visit fda.gov/healthplaybook to learn more about sunscreen and other sun protection measures.
The FDA Health Playbook is a health series designed to be fun, informative and appealing to a broad, sports minded audience. The series features NFL Hall of Famers and other sports league and Olympic champions relaying health and wellness information by using sports metaphors and dramatizations.
Campaign Mission:
- Educate viewers to use broad spectrum sunscreen products with an SPF of 15 or higher, along with other sun protection measures, to reduce the risk of skin cancer and early skin aging.
- Provide a website with more sun safety information and resources at fda.gov/healthplaybook.
