Connecting Kids to Coverage National Campaign – Peace of Mind (“InsureKidsNow.gov”)
EVERGREEN (no expiration date); for use only as produced by CMS.
The Connecting Kids to Coverage National Campaign, a national outreach and enrollment initiative originally funded under the Children’s Health Insurance Program Reauthorization Act (CHIPRA), the Affordable Care Act (ACA), and the Medicare Access and CHIP Reauthorization Act of 2015 (MACRA) – is currently funded through the Helping Ensure Access for Little Ones, Toddlers, and Hopeful Youth by Keeping Insurance Delivery Stable Act (HEALTHY KIDS Act) and the Advancing Chronic Care, Extenders and Social Services Act (ACCESS Act) – reaches out to families with children and teens eligible for Medicaid and the Children’s Health Insurance Program (CHIP). The Centers for Medicare & Medicaid Services (CMS) is the agency within the U.S. Department of Health & Human Services (HHS) that administers the nation’s major healthcare programs, including Medicaid and CHIP, and oversees the Campaign. InsureKidsNow.gov is a website operated by CMS to provide information about Medicaid and CHIP to families and partners.
- Raise awareness about health coverage available under these programs;
- Create opportunities for families to get their eligible children and teens signed up for coverage;
- Motivate parents to enroll their children and teens and renew their coverage; and
- Provide outreach guides and toolkits that can be used to help states, community organizations, schools, health care providers and others organize and conduct successful outreach activities.
The radio PSAs, which are available in English and Spanish, help raise awareness for the Campaign. Families are directed to InsureKidsNow.gov to find out who is eligible, what services are covered and how to apply for coverage.