Dementia Society of America
The Dementia Society Can Help Campaign
Program Description
The Dementia Society of America would appreciate your support in airing its recently produced television public service announcements (PSAs). The PSAs were produced to answer questions about Dementia and inform viewers about a new, free and informative guide to Dementia.
Did you know that over 9 million Americans are currently suffering from Dementia? When all forms of Dementia are combined, it represents the third leading cause of death in high-income countries. The tragedy of Dementia will affect all of us—or our loved ones—at some point. Yet few of us know much about it. These three PSAs feature Volunteer and President of the DSA, Kevin Jameson, who also experienced the effects of Dementia on a loved one. The PSAs serve to increase awareness of Dementia and encourage viewers to consult the free guide for information.
These three PSAs (:15, :30, :60) address the confusion so many of us have about Dementia and direct viewers to the free guide for answers.
Campaign Mission
- Inform viewers about the new, free and informative guide to Dementia.
- Raise awareness about the role of the Dementia Society of America in supporting Americans dealing directly or indirectly with Dementia.
- To direct viewers to 1800Dementia.org or 1-800-DEMENTIA for more information.
