Program Description

The American Diabetes Association® (ADA) is dedicated to improving the lives of people affected by diabetes and advancing research toward finding a cure. The American Diabetes Association would appreciate your support in airing its recently produced television public service announcements (PSAs).

The PSAs highlight the meaningful impact diabetes research can have by focusing on something we might tend to take for granted: the everyday moments that make up a life. From sitting in traffic to simply enjoying lunch, the campaign offers a heartfelt “thank you” to those (researchers) who give us the opportunity to experience more of life’s ordinary moments.

With more than $1 billion dedicated to diabetes research, ADA and its supporters are helping advance the search for a cure. The campaign brings that mission to life through a simple message of gratitude: “Thank you for giving life more life.”

This campaign includes two television PSAs, available in :15 and :30 lengths. The PSAs encourage viewers to help save lives by supporting the American Diabetes Association.

Campaign Mission