Program Description

Dementia Society of America® (DSA) would appreciate your support in airing its recently produced radio public service announcements (PSAs). The PSAs were produced to answer questions about dementia and inform listeners about a new, free and informative guide to dementia.

Did you know that over 9 million Americans are currently estimated to be living with some form of dementia? When all types of dementia are combined, the syndrome represents the third leading cause of death in high-income countries, according to the World Health Organization. The challenges of dementia will likely affect all of us—or our loved ones—at some point. Yet few of us know much about it. These three PSAs feature Volunteer and President of DSA, Kevin Jameson, who also experienced the effects of dementia with a loved one. The PSAs serve to increase awareness of dementia and encourage listeners to request the free guide for information.

These three PSAs (:15, :30, :60) address the confusion so many of us have about dementia and direct listeners to the free guide for answers.

Campaign Mission