The U.S. Department of Health and Human Services

“Talk. They Hear You” Campaign

Evergreen (no expiration date)

Program Description: The TTHY PSAs are available on an EVERGREEN basis and promote key prevention messages. They illustrate concerns and questions parents/caregivers have about underage drinking and how to talk with their kids about it. The PSAs also model how parents can have a meaningful and effective conversation with their kids. Finally, the spots spread the positive message that kids do listen to their parents/caregivers when they have honest and open conversations.

Campaign Mission:

• Increase parent and caregiver awareness of the prevalence and risk of underage drinking.
• Equip parents and caregivers with the knowledge, skills, and confidence to prevent underage drinking.
• Increase parent and caregiver actions to prevent underage drinking.