The U.S. Department of Health and Human Services

“Talk. They Hear You” Campaign

Program Description: The Substance Abuse and Mental Health Services Administration (SAMHSA), part of the U.S. Department of Health and Human Services (HHS), would appreciate your station or network’s participation in airing its “Talk. They Hear You.” (TTHY) underage drinking prevention PSAs. The PSAs end with a call-to-action to visit www.underagedrinking.samhsa.gov, which features skill-building tools, knowledge-increasing resources, and behavior-modeling scenarios for parents, caregivers, and communities to help prevent underage drinking.

Campaign Mission:

• Increase parent and caregiver awareness of the prevalence and risk of underage drinking.
• Equip parents and caregivers with the knowledge, skills, and confidence to prevent underage drinking.
• Increase parent and caregiver actions to prevent underage drinking.