The U.S. Department of Health and Human Services
SAMHSA
“Substance Use Disorder” Campaign
Evergreen (no expiration date)
Program Description: The Substance Abuse and Mental Health Services Administration (SAMHSA), part of the U.S. Department of Health and Human Services (HHS), asks for your support in airing its video public service announcements (PSAs). The Substance Use Disorder national campaign serves to raise awareness about the crises of drug use and mental illness, which have been exacerbated by the COVID-19 pandemic.
The use of drugs including marijuana, cocaine, and methamphetamine, as well as the misuse of prescription drugs and illicit opioids among adults is on the rise. The COVID-19 pandemic has increased drug use, which can lead to dependence and addiction, injury and accidents, health problems, sleep issues, and more. Mental illness such as anxiety and depression in adults 18-49 is also on the rise, signaling a need for professional diagnosis and treatment. SAMHSA offers resources to help viewers overcome their struggles with drug use and mental illness.
The Substance Use Disorder campaign includes three (3) PSAs: “Hiding Places,” “Can’t Be Seen” and “Free From Meth.” The PSAs direct viewers to www.samhsa.gov/adult-drug-use for more information and resources. The PSAs are available on an EVERGREEN (no end date) basis as 20-, 30- and 60-second spots in English and Spanish.
Campaign Mission:
- Raise awareness about drug use and mental illness in the U.S.
- Encourage those struggling to take advantage of SAMHSA’s resources
- Provide a website with information and resources at www.samhsa.gov/adult-drug-use
