Virginia Department of Health and Virginia Tobacco Control Program “Live Vape Free”
“Live Vape-Free – Pep Rallies for Health” Campaign
Program Description
Vaping, the use of e-cigarettes or JUUL products, has rapidly increased among teens in Virginia, and we need your help.
Vaping has become one of the most popular forms of substance use among young people, despite growing evidence of its health risks and harms. According to the U.S. Centers for Disease Control and Prevention (CDC), 1 out of 5 high school students reported vaping in the last month in 2020.
The Virginia Department of Health Tobacco Control Program has launched Live Vape Free℠ a program focused on helping parents and other concerned adults talk to young people about the harms of e-cigarette use and vaping. As part of the new Pep Rallies for Health initiative, the latest video PSAs feature NFL Hall of Fame Defensive Back Darrell Green speaking with Virginia high school students about the chemicals in vaping products and the dangers of developing an addiction. Students share their perspectives and take the pledge to Live Vape Free.
There are four (4) video PSAs available in :15, :30, and :60 lengths. The PSAs encourage teens who are hooked on vaping to text VapeFreeVA to 873-373 for free help. More information is provided at www.livevapefreeva.org.
- Raise Awareness among Virginia’s teens about the harms of vaping
- Provide a free guide and other resources to parents of teens to help them start the conversation with their kids
- Provide information and resources on how to quit at www.livevapefreeva.org
- Provide a free helpline for teens (text VapeFreeVA to 873-373)
