Evergreen (no expiration date)

Program Description:

Counterfeit goods cost U.S. businesses an estimated $600 billion dollars per year, according to Steve Shapiro, Unit Chief for the FBI’s Intellectual Property Rights Unit. This is a staggering statistic given that, according to research conducted by the National Crime Prevention Council (NCPC), 81 percent of teens believe that counterfeits can start fires and harm health, but less than 20 percent care enough to change their buying behaviors. These are disturbing data and show that teens need more education on the impact of purchasing counterfeits and the importance of buying safe products.

There is something that can be done about this, and we need your help.

NCPC, home of McGruff the Crime Dog®, is collaborating with the United States Patent and Trademark Office (USPTO) to take a stand against counterfeits. NCPC has produced new radio public service announcements (PSAs) for its national media campaign entitled Go For REAL. This public education campaign serves to raise awareness about the dangers of counterfeit goods among youth as well as parents who, once informed, serve as powerful influencers. With your help, kids will develop safe buying behaviors and avoid purchasing inferior goods that can cause serious harm to their wallets and their health.

Counterfeit products, like faulty sports equipment featured in these spots, cause more than 70 deaths and 350,000 serious injuries every year. USPTO estimates that the global sale of counterfeit goods is near or above $2 trillion, more than the money made from the sale of illegal drugs or human trafficking.

Please help us shed light on this real problem by placing these PSAs in your on-air rotation. Join with the National Crime Prevention Council’s McGruff the Crime Dog® in urging consumers to Go For REAL. For more information visit NCPC.org.