National Crime Prevention Council  – TV PSA Campaign

“Think Again” in English & Spanish

McGruff the Crime Dog smells big crime with the sale of fake pills and other counterfeit products.

Sept. 5, 2023 (Washington, D.C.) – McGruff the Crime Dog® takes direct aim at the sale of fake pills and other counterfeit products on social media platforms in a new public service announcement released this month.

The ad features three assembly lines making real and fake products, which include sneakers, cosmetics, and pills. As the factory settings change, the hazards associated with fakes are spotlighted. At the end of the PSAs, the iconic crime dog is revealed, urging viewers to “think again,” before buying fake products. Child labor, faulty safety standards, and the use of illicit fentanyl are called out in the television PSAs.

The National Crime Prevention Council (NCPC) and the United States Patent and Trademark Office (USPTO) debuted the PSA as part of the Go For Real™ campaign. McGruff delves into 21st-century crimes in 3D animation with this innovative ad produced through Computer Generated Imagery.

The award-winning Go For Real campaign aims to transform buying behavior away from fake products by educating consumers about the criminal activity and harmful nature of counterfeits. Each year, approximately $2 trillion worth of counterfeit products are sold to consumers across the United States. Fake electronics are responsible for over 70 deaths and 350,000 serious injuries each year. Buying fake products often funds international organized crime and illegal activities like gang violence, child labor, and human trafficking. These low-cost products often come with a high price tag.

New PSAs (English & Spanish)

“Think Again” – PSN TV

HD: PSNNCPC1E15H English :15
SD: PSNNCPC1E15
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“Think Again” – PSN TV

HD: PSNNCPC1E30H English :30
SD: PSNNCPC0E30
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“Think Again” – PSN TV

HD: PSNNCPC1E60H English :60
SD: PSNNCPC1E60
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“Think Again” – PSN TV

HD: PSNNCPC1S15H Spanish :15
SD: PSNNCPC1S15
Download the TV PSA via Dropbox:

“Think Again” – PSN TV

HD: PSNNCPC1S30H Spanish :30
SD: PSNNCPC1S30
Download the TV PSA via Dropbox:

“Think Again” – PSN TV

HD: PSNNCPC1S60H Spanish :60
SD: PSNNCPC1S60
Download the TV PSA via Dropbox:

Previously released PSAs (English & Spanish)

“Go For Real” – PSN TV

HD: PSNNCPC0E15H English :15
SD: PSNNCPC0E15
Download the TV PSA via Dropbox:

“Go For Real” – PSN TV

HD: PSNNCPC0E30H English :30
SD: PSNNCPC0E30
Download the TV PSA via Dropbox:

“Go For Real” – PSN TV

HD: PSNNCPC0E60H English :30
SD: PSNNCPC0E60
Download the TV PSA via Dropbox:

“Go For Real” – PSN TV

HD: PSNNCPC0S15H Spanish :15
SD: PSNNCPC0S15
Download the TV PSA via Dropbox:

“Go For Real” – PSN TV

HD: PSNNCPC0S30H Spanish :30
SD: PSNNCPC0S30
Download the TV PSA via Dropbox:

“Go For Real” – PSN TV

HD: PSNNCPC0S60H Spanish :60
SD: PSNNCPC0S60
Download the TV PSA via Dropbox:

“You’re Smart. Buy Smart.” – PSN TV

HD: PSNNCPC0115H :15
SD: PSNNCPC0115
 
Download the TV PSA via Dropbox:
 

“You’re Smart. Buy Smart.” – PSN TV

HD: PSNNCPC0130H :30
SD: PSNNCPC0130
Download the TV PSA via Dropbox:

“You’re Smart. Buy Smart.” – PSN TV

HD: PSNNCPC0160H :60
SD: PSNNCPC0160
Download the TV PSA via Dropbox: