National Excavator Initiative (NEI) 811
“What’s Underground” Campaign
PSAs are available through February 28, 2021
The PSAs were produced as part of a nationwide campaign to increase recognition and use of the 811 “call before you dig” number by highlighting the importance of protecting both our critical infrastructure and those digging around it.
The importance of the pipes, wires, and cables buried underground that support our daily lives is being “unearthed” with the help of Executive Producer, Host, and Author Mike Rowe and his animated alter ego micro Mike Rowe. Known from the hit TV series Dirty Jobs, Deadliest Catch, and his groundbreaking Facebook show Returning the Favor, Rowe is also CEO of the mikeroweWORKS Foundation, a nonproﬁt organization that calls attention to America’s skilled trade workforce and strives to close the skills gap.
Through the National Excavator Initiative, Rowe connects with industry experts who help educate viewers about the 811 process. Micro Mike Rowe creatively illustrates the consequences of not contacting 811 before digging to avoid injury and help save lives.
- Increase recognition and use of the 811 “Call Before You Dig” number
- Help prevent digging-related injuries among home and professional excavators
- Help prevent damage to critical infrastructure
- Provide more information and resources at www.safeexcavator.com