The U.S. Department of Health and Human Services


“Generic Drugs” Campaign

Evergreen (no expiration date)

Program Description: The U.S. Food and Drug Administration (FDA) is introducing a PSA Campaign meant to reduce consumer concerns that generic drugs are less effective than their brand-name counterparts, assure them of the rigor of FDA review, and encourage them to talk with their healthcare provider if they have any questions or concerns. Learn more at

Campaign Mission: 

  • Increase the overall understanding of generic drugs as safe and effective treatment choices.
  • Explain that generic drugs are as effective as their name-brand counterparts.
  • Improve patient attitudes toward adhering to generic drugs once parents are switched from the name-brand alternatives.


The U.S. Food and Drug Administration (FDA) –PSN TV 

“Generic Drugs” :30 English PSA
PSA Codes and Dropbox File Downloads:
HD: PSNG0001500H
SD: PSNG0001500