Project Description

The U.S. Department of Health and Human Services/

FDA

“Generic Drugs” Campaign

Evergreen (no expiration date)

Program Description: The U.S. Food and Drug Administration (FDA) is introducing a PSA Campaign meant to reduce consumer concerns that generic drugs are less effective than their brand-name counterparts, assure them of the rigor of FDA review, and encourage them to talk with their healthcare provider if they have any questions or concerns. Learn more at fda.gov/genericdrugs.

Campaign Mission: 

  • Increase the overall understanding of generic drugs as safe and effective treatment choices.
  • Explain that generic drugs are as effective as their name-brand counterparts.
  • Improve patient attitudes toward adhering to generic drugs once parents are switched from the name-brand alternatives.

Spanish

The U.S. Food and Drug Administration (FDA) –PSN Radio 

“Generic Drugs” :30 Spanish PSA
Codes and Dropbox File Downloads:
 
Code: PSNGR001502
Download Radio PSA
Transcript