Connecting Kids to Coverage National Campaign – Peace of Mind (“InsureKidsNow.gov”)

The Centers for Medicare & Medicaid Services (CMS) would appreciate your support in airing its “For All Life’s Moments” :30 radio public service announcements (PSAs). The PSAs were produced as part of the Connecting Kids to Coverage National Campaign.

The Connecting Kids to Coverage National Campaign reaches out to families with children and teens eligible for Medicaid and the Children’s Health Insurance Program (CHIP) to:
  • Raise awareness about free and low-cost health coverage available under these programs for kids, teens, pregnant/postpartum individuals, and their families;
  • Motivate parents and caregivers to enroll their children and teens in coverage and take advantage of coverage benefits like dental care, mental and behavioral health care, routine vaccines, and preventive and emergency care;
  • Remind enrolled families to renew their coverage annually and regularly review their benefits;
  • Encourage families to keep an eye on their mailboxes for information from their state Medicaid office about renewing their child’s coverage and return any forms received ASAP.

CMS would appreciate your support in airing the “For All Life’s Moments” PSAs to spread the word about Medicaid and CHIP and help low-income families in your community get and keep access to health care. The radio PSAs are available in English and Spanish, and direct families to InsureKidsNow.gov where they can learn more about who is eligible, what services are covered, and how to apply for coverage with their state.

2024 PSAs

Distribution/Usage Rights: The “For All Life’s Moments” spots are paid for by the U.S. Department of Health and Human Services. The usage rights to the below audio spots expire on March 14, 2025. These spots can be used in outreach, but only as produced by CMS.

English

Centers for Medicare & Medicaid Services (CMS) PSN Radio

For All Life’s Moments :30 English PSA
Download the Radio PSA via Dropbox:
Code: PSNCMSR1E30

Spanish

Centers for Medicare & Medicaid Services (CMS) PSN Radio

Para Todos los Momentos de la Vida :30 Spanish PSA
Download the Radio PSA via Dropbox:
Code: PSNCMSR1S30

Previously released PSAs

Distribution/Usage Rights:  These particular audio spots below are EVERGREEN (no expiration date), have unlimited talent rights and can be used in outreach, but only as produced by CMS.

English

Centers for Medicare & Medicaid Services (CMS) PSN Radio

Peace of Mind  :30 English PSA
Download the Radio PSA via Dropbox:
Code: PSNCMSR0E30

Spanish

Centers for Medicare & Medicaid Services (CMS) PSN Radio

Peace of Mind  :30 Spanish PSA
Download the Radio PSA via Dropbox:
Code: PSNCMSR0S30