“Look Closer” Campaign

Evergreen (no expiration date)

Program Description: American Parkinson Disease Association (APDA) recently produced their “Look Closer” PSA campaign. Every nine minutes someone is diagnosed with Parkinson’s Disease and these PSAs seek to create greater awareness of the disease. The PSAs end with a call-to-action to visit www.apdaparkinson.org to learn more and show support.

Campaign Goals: 

• Inform viewers about some of the signs of Parkinson’s disease including those that are not seen
• Raise awareness that APDA can Educate and help those with Parkinson’s disease
• Provide a website to learn more and show support at www.apdaparkinson.org