National Crime Prevention Council  – TV PSA Campaign

“Think Again” in English & Spanish

McGruff the Crime Dog® smells big crime with the sale of fake pills in the age of fentanyl.

It is estimated that 90% of fake pills found on social media contain fentanyl. Often hidden behind filters, ads, and other smoke screens, these transactions may seem harmless, but they are often deadly. The National Crime Prevention Council (NCPC) and the United States Patent and Trademark Office (USPTO) have produced new video PSAs as the latest installment of the award-winning Go For Real™ campaign. The PSAs highlight the unsafe conditions fake pills are made in and how just one pill could include a deadly amount of fentanyl that could instantly cost a young person their life.

More than 6 billion possibly lethal doses of fentanyl were seized by federal law enforcement at the U.S. border in the government’s 2023 year, which ended in September 2023. It was enough to kill all 330 million Americans 18 times — but plenty more has made it into the country undetected.

The latest Centers for Disease Control and Prevention data indicated that 109,000 people died from drug overdoses in 2022, with 70% of deaths tied to a synthetic opioid such as fentanyl.

These PSAs urge viewers to “Think Again” before buying pills from social media. More information is available at McGruffPSA.org.

New PSAs (English & Spanish)

The PSAs are available until 5/20/29 as 15-, 30- and 60-second spots in English and Spanish.

“Think Again – Fighting the Fentanyl Epidemic” – PSN TV

HD: PSNNCPC2E15H English :15
SD: PSNNCPC2E15
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“Think Again – Fighting the Fentanyl Epidemic” – PSN TV

HD: PSNNCPC2E30H English :30
SD: PSNNCPC2E30H
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“Think Again – Fighting the Fentanyl Epidemic” – PSN TV

HD: PSNNCPC2E60H English :60
SD: PSNNCPC2E60
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“Think Again – Fighting the Fentanyl Epidemic” – PSN TV

HD: PSNNCPC2S15H Spanish :15
SD: PSNNCPC2S15
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“Think Again – Fighting the Fentanyl Epidemic” – PSN TV

HD: PSNNCPC2S30H Spanish :30
SD: PSNNCPC2S30
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“Think Again – Fighting the Fentanyl Epidemic” – PSN TV

HD: PSNNCPC2S60H Spanish :60
SD: PSNNCPC2S60
Download the TV PSA via Dropbox:

Previously released PSAs (English & Spanish)

Evergreen (no expiration date)

“Think Again” – PSN TV

HD: PSNNCPC1E15H English :15
SD: PSNNCPC1E15
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“Think Again” – PSN TV

HD: PSNNCPC1E30H English :30
SD: PSNNCPC0E30
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“Think Again” – PSN TV

HD: PSNNCPC1E60H English :60
SD: PSNNCPC1E60
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“Think Again” – PSN TV

HD: PSNNCPC1S15H Spanish :15
SD: PSNNCPC1S15
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“Think Again” – PSN TV

HD: PSNNCPC1S30H Spanish :30
SD: PSNNCPC1S30
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“Think Again” – PSN TV

HD: PSNNCPC1S60H Spanish :60
SD: PSNNCPC1S60
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“Go For Real” – PSN TV

HD: PSNNCPC0E15H English :15
SD: PSNNCPC0E15
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“Go For Real” – PSN TV

HD: PSNNCPC0E30H English :30
SD: PSNNCPC0E30
Download the TV PSA via Dropbox:

“Go For Real” – PSN TV

HD: PSNNCPC0E60H English :30
SD: PSNNCPC0E60
Download the TV PSA via Dropbox:

“Go For Real” – PSN TV

HD: PSNNCPC0S15H Spanish :15
SD: PSNNCPC0S15
Download the TV PSA via Dropbox:

“Go For Real” – PSN TV

HD: PSNNCPC0S30H Spanish :30
SD: PSNNCPC0S30
Download the TV PSA via Dropbox:

“Go For Real” – PSN TV

HD: PSNNCPC0S60H Spanish :60
SD: PSNNCPC0S60
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“You’re Smart. Buy Smart.” – PSN TV

HD: PSNNCPC0115H :15
SD: PSNNCPC0115
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“You’re Smart. Buy Smart.” – PSN TV

HD: PSNNCPC0130H :30
SD: PSNNCPC0130
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“You’re Smart. Buy Smart.” – PSN TV

HD: PSNNCPC0160H :60
SD: PSNNCPC0160
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