“Look Closer” Campaign

Evergreen (no expiration date)

Program Description: The American Parkinson Disease Association (APDA) produced a “Look Closer” PSA campaign. Every nine minutes someone is diagnosed with Parkinson’s Disease and these PSAs seek to create greater awareness of the disease. The PSAs end with a call-to-action to visit www.apdaparkinson.org to learn more and show support.

Campaign Goals: 

• Inform viewers about some of the signs of Parkinson’s disease including those that are not seen
• Raise awareness that APDA can educate and help those with Parkinson’s disease
• Provide a website to learn more and show support at www.apdaparkinson.org